BLOG ENTRY 4

IS THE FAKE NEWS THE REAL NEWS?

 

After reading from the textbook, I have come to understand cultural jamming as a media approach in a way trying to block out the truth from us and present it in a more widely acceptable manner. People who are experts in culture jamming use their knowledge with codes and conventions in media to try and defer some meanings. What is shown on TV screens to viewers is 100% as important as how people make it seem because their approval determines the progress of the company. So the company may try to play around with the actual meaning of some products to create propaganda. This has many motives and one is to create comedy, people like to laugh, so they try anything possible to keep their viewers watching, but the real news is still delivered.  

Companies are easily able to maneuver their way into the minds of the consumers most times. “… the more theclever the graffiti, the more negative publicity that it generates, the more likely people are to remember the brand in question when they walk into a shop.” (O’Shaughnessy & Stadler, 2012, p. 224). Culture jammers would help to make a brand seem very repulsive and negative. The intention is to spoil the name of a particular brand and pass across a wrong message to the viewers, they make the name sound bad, but it ends up leaving a positive result because viewers tend not to forget that brand and go for it.

All viewers enjoy a good laugh. “Often they actively try to denaturalize the media images that we see every day by making us notice and question their underlying messages” (O’Shaughnessy & Stadler, 2012, p. 214). Cultural jammers present their shows in more of a satirical way. They offer the same thing other shows have to offer but it comes with laughs, which is very entertaining to viewers which is why they stick to it. They try to hit the point that viewers don’t get to see everyday, which makes it more addicting to watch like the Rick Mercer Report.

The media is given but with some twist “a form of media activism that subverts and reworks the intended meaning of existing media texts, or parodies major corporations, public figures, and their media images” (O’Shaughnessy & Stadler, p. 213). Nowadays, to make news more fun, an actual story is told to viewers but some of the presenter’ views are entwined. The person isn’t going to say he added some of his or her ideas, but you would know from the way it is told. Formal news these days are loosing viewers because it is laid out in a formal way which makes it very boring, but when it is presented in a way that interests the viewers, they get to watch it all the time.

In conclusion I would say it is the real news because nothing much is changed, its just their opinions that are expressed and put in a comical way just to make viewers enjoy news better. They are getting the same news just in a more fun way; this tends to really interests teenagers. So it is real news and not fake news.